About

Hi, I'm Max, if you are like me, you've always liked the look of nato straps but hated the way they fit. How it lifts the watch off the wrist and is bulky on one side but flimsy on the other. I've tried wearing my natos in different ways, even cut them to turn them into single pass straps. I've tried them all, and they all left me unsatisfied. 

So I woke up one day over 3 years ago, and said screw it, let me design and build my own. I went through many prototypes (the first one was sewn with dental floss). Finally working with the best strap makers in the world, we present the "Zero-Pass" strap in a patent pending design.

I hope this strap brings the same stupid grin to your face as it did us. Please drop us a line on Instagram if you have suggestions or feedback!